Case Study

The Problem

The women’s tennis team has been successful these past few years, but they have not been receiving the recognition they deserve. This year marks the third year in a row the women’s tennis team has won regular season and second year in a row they have won the conference tournament. In addition, the women’s tennis team got ranked as high as fifth in the nation this year and went undefeated in regular season GSC play for the third consecutive year.

The Solution

I will take over the UWA tennis team’s account. I will create a group poster as well as individual posters highlighting each of the girl’s accomplihments in the last season. The idea is to post as much information about the team as well as individual accomplishments. The goal is for people to be aware of the girls’ success and dedication to the program and possibly be interested enough to support the team and be involved with it more in the future.

According to Instagram insights, the tennis team’s Instagram account had an increase of 22.6% in accounts engaged and an increase of 4.6% in followers.

The pictures used in this section were taken by @TrentSpruell